Display Basics

Use the below information to help you determine what is an end cap, free-standing display, side kick, or clip strip.

END CAP:  An end cap is a display that is at the end of aisle, facing outward.

 These are end caps.

Endcap Faces a Main Walkway: 

  • Main Walkway: a wide path that contains product displays within the walkway.

Endcap does NOT face a main Walkway:



Side Kick:  A side kick is a display that is on the side of an end cap, facing the shoppers who are shopping in the aisle.

These are side kicks.


Free-Standing Display:  A free-standing display is a display that is within a main walkway, but is not attached to an aisle.



Clip Strip:  A clip strip is a display where products are clipped to or hung on a plastic strip, often in front of other products. These are much smaller than the other types of displays.


Health & Beauty Products:  When we use the term “health and beauty” products, we mean these kinds of products:

  • Cosmetics
  • Skin care, including soaps and lotions
  • Personal care (deodorant, razors, toothpaste, etc.)
  • Hair care
  • Over the counter medications, including first aid products
  • Eye care like contact lens solutions, eye drops, etc.
  • Vitamins, supplements, and nutritional products
  • Feminine care/hygiene products
  • Other similar items that would be found in the same department of the store as the above items.




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