Displays 101 [VIDEO]

Need to find an end cap, free-standing display, side kick, or clip strip for a job?Use the information below to help you locate what you need.

For starters, this 3.5 minute video will help you identify different types of in-store displays.

Not a video person? Keep scrolling for more information.

End Cap
An end cap is a display that is at the end of aisle. Some end caps can be found facing outward toward a main walkway. End caps can also be found facing interior shelves, away from a main walkway.

Main Walkway
A main walkway is a wide path that contains product displays within the walkway.

Side Kick
A side kick is a display that is on the side of an end cap, facing the shoppers who are shopping in the aisle.

Free-Standing Display
A free-standing display is a display that is within a main walkway, but is not attached to an aisle.

Clip Strip
A clip strip is a display where products are clipped to or hung on a plastic strip, often in front of other products. These are much smaller than the other types of displays.

Health & Beauty Products
When we use the term “health and beauty” products, we mean these kinds of products:

• Cosmetics
• Skin care, including soaps and lotions
• Personal care (deodorant, razors, toothpaste, etc.)
• Hair care
• Over the counter medications, including first aid products
• Eye care like contact lens solutions, eye drops, etc.
• Vitamins, supplements, and nutritional products
• Feminine care/hygiene products
• Other similar items that would be found in the same department of the store as the above items.